I hate having to write something structured, something demanded, not by me, but by someone I have to deal with. It doesn't matter what that structured page is. I equally abhor the resume and the press release, the thesis and the creative writing assignment. I particularly hated the first thing a lot of English teachers did, year after year, expecting great writing from a bunch of grade school kids forced to tell about a summer in which a lot of fun was had - but nothing that should be related to an adult.....
I am much more comfortable on those days when I can sit down, do a little stretch to get comfortable, and open a blank screen. A deep breath or two, and a character steps forward. I listen for a short time as they tell me their story, showing me pieces in my mind's eye - and then I begin.
Not so with the press release I'm currently trying to find the words for.
It's been a couple of years since the last press release. It's not something I write on a regular basis, so I always have to do some reading before I begin. What is the current trend for the information needed? Does one include social media mentions on where fans can locate "the merchandise" (in this case, the author as the "product")?
I have a list. I have some ideas on how to present the information. I go over the list again. I sit down, I stretch, I open the blank page......and NOTHING. Not a single word comes to me.
"Just the facts, ma'am." says a voice from the old show, Dragnet, in the back of my head.
I write the facts. It's a couple of paragraphs. It's as dry as a piece of cold toast. The only ones who will be inspired by this are probably accountants, staring at numbers all day in a back room with no human contact all day....
"Sell it, girl!" I mutter to myself, and the only other thing that comes to mind is the old Snake Oil Salesman: "Step right up! Get your chance to buy this miracle elixir for all that ails ya!"
I am is SO much trouble right now!!
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